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What's Happened Since Time Dropped Its Paywall 1 Year Ago (www.adweek.com)

submitted 4 months ago by [email protected] to c/[email protected]

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Time removed its paywall in June 2023, resulting in a rise in advertising revenue but a loss of digital subscribers, with traffic remaining relatively flat.
The decision was influenced by broader industry trends and the publisher's focus on working with advertisers and leveraging its brand equity in other ventures.
Time aims to achieve profitability by expanding its direct advertising and sponsorship business, growing its global events slate, and exploring new ventures like connected television.

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[–] [email protected] 1 points 4 months ago (3 children)

maybe it is tax reasons? I know that for personal taxes you have to simply declare crypto earnings but business tax laws don't really like grey areas.

[–] [email protected] 3 points 4 months ago (2 children)

The tax man doesn't care if your business takes cash, card, or crypto. Income is income, whether you're a business or a regular joe.

[–] [email protected] 1 points 4 months ago (1 children)

I don't think it's that simple for a business. Crypto is simultaneously an asset and an income once it is sold, but also not a traditionally defined accounting asset. Combine that with how slow the government has been to properly define crypto, I bet most businesses would rather just not have to deal with it. Last thing they'd want is the IRS coming after them for doing it wrong.

[–] [email protected] 1 points 4 months ago* (last edited 4 months ago)

As someone who's accepted crypto as payment for about 10 years now, it really isn't. Income is income to the IRS. You pay taxes on the value of the crypto you received as payment, full stop. It really doesn't matter what you accept as payment. Could be crypto, could be russet potatos.