this post was submitted on 27 Jun 2024
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Netflix mulls introducing free ad-supported tier. The circle is complete (adguard.com)
submitted 4 months ago by [email protected] to c/[email protected]
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Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.

The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.

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[–] [email protected] 415 points 4 months ago (66 children)

the ads are minimally intrusive — that is, highly relevant and engaging — they should not detract from the overall user experience

In what universe do ads, no matter how "relevant and engaging", ever not detract from the overall experience?

[–] [email protected] 291 points 4 months ago (42 children)

I've been watching Monk recently, without ads, and it's very interesting how television shows used to be written and edited for commercials. It's dead obvious where the commercials used to be, and even that detracts from the overall experience.

[–] [email protected] 1 points 4 months ago* (last edited 4 months ago)

It's even worse if you're watching competition shows:
"Coming up: things you're going to see in the next 5 minutes."
"Welcome back: recap of what you've seen in the last 5 minutes."

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