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Netflix mulls introducing free ad-supported tier. The circle is complete (adguard.com)

submitted 4 months ago by [email protected] to c/[email protected]

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Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.

The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.

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[–] [email protected] 415 points 4 months ago (66 children)

the ads are minimally intrusive — that is, highly relevant and engaging — they should not detract from the overall user experience

In what universe do ads, no matter how "relevant and engaging", ever not detract from the overall experience?

[–] [email protected] 1 points 4 months ago* (last edited 4 months ago)

Perhaps to people who are used to watching ad infested cable and don't pay for ad-free streaming. So it's not that ads aren't detracting from the experience but that some folks are used to it. Getting those folks is growth. Number go up.

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