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What's Happened Since Time Dropped Its Paywall 1 Year Ago (www.adweek.com)

submitted 4 months ago by [email protected] to c/[email protected]

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Time removed its paywall in June 2023, resulting in a rise in advertising revenue but a loss of digital subscribers, with traffic remaining relatively flat.
The decision was influenced by broader industry trends and the publisher's focus on working with advertisers and leveraging its brand equity in other ventures.
Time aims to achieve profitability by expanding its direct advertising and sponsorship business, growing its global events slate, and exploring new ventures like connected television.

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[+] [email protected] -148 points 4 months ago (51 children)

Why haven't publication embraced crypto donations like BAT?

I feel much better about sending tokens ive earned by selling my attention, and then sending those earnings to publications which garner my attention.

Is media just too old to adapt?

[–] [email protected] 149 points 4 months ago* (last edited 4 months ago) (22 children)

Probably because the overwhelming majority of people see crypto as a scam, and the market share for its use is trivial and better facilitated by actual currency. As well, it’s extremely volatile and the flagship coin recently halfed itself. It’s probably one of the worst things a company can accept in exchange for goods or services.

[–] [email protected] 12 points 4 months ago (7 children)

Do you know what halving means? It's not a stock split and it's not a value halving.

[–] [email protected] 9 points 4 months ago (1 children)

Ah, so the people creating essentially get paid half for the same amount of work. That’s WAY better lol. Yeah, I’m not super into knowing so much about faux currency. I tend to deal with the real kind. So please pardon my mistake 🙏

[–] [email protected] -4 points 4 months ago (1 children)

Here's some more 101 info: Computers do the work, not people.

[–] [email protected] 3 points 4 months ago (2 children)

Oh, are you talking about the insanely high non-renewable energy used to mine coin and distribute, which is way beyond even AI?

Because I think it’s pretty evident that the coin halving heavily impacts our environment as it now takes twice as much energy to create the same value.

Actually giving a shit about the Earth 101 for ya.

[–] [email protected] -3 points 4 months ago

They said, having zero knowledge of the subject and nothing at all to back it up.

[–] [email protected] -4 points 4 months ago (1 children)

Better crypto use the power than AI.

[–] [email protected] 2 points 4 months ago

Ok, techbro lmao. Crypto using more fossil fuels in 2020 than AI will three years from now is a heck of a hill to die on.

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