this post was submitted on 27 Jun 2024
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What's Happened Since Time Dropped Its Paywall 1 Year Ago (www.adweek.com)
submitted 4 months ago by [email protected] to c/[email protected]
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  • Time removed its paywall in June 2023, resulting in a rise in advertising revenue but a loss of digital subscribers, with traffic remaining relatively flat.
  • The decision was influenced by broader industry trends and the publisher's focus on working with advertisers and leveraging its brand equity in other ventures.
  • Time aims to achieve profitability by expanding its direct advertising and sponsorship business, growing its global events slate, and exploring new ventures like connected television.
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