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Amazon Mulls $5 to $10 monthly price tag for unprofitable Alexa service, AI revamp
(www.reuters.com)
this post was submitted on 21 Jun 2024
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Alexa was never supposed to make money by itself. It was supposed to do two things, collect information and lower the barrier to buying things.
They must have either collected enough data to lower the value of collecting any more, or they have realized that people got over the novelty of asking Alexa to order more dog food.
My guess is the latter, because buying anything from Amazon now requires 15 minutes of research to make sure it's actually what you want and not at some ridiculous marked up price. I wouldn't trust Alexa to pick the best result on the first try.
Trusting Alexa/Amazon is insane. It wasn't insane X years ago (your value of X will vary), but it definitely is insane now
This is just it, it can barely handle manage my lighting system. How am I going to trust it to make purchases? Brought to you by the same people who can't keep fake reviews off their platform.
Won't keep fake reviews off their platform. It's not a matter of ability, but of will.
So frustrating.
Can they prevent review fraud without requiring SSNs and background checks and more? (High-dollar item manufacturers could always pay randos to buy their items and leave 4-5 star reviews, right?)
Amazon could kill MRJHABCU and ANWKCB and PPQHZQS brands that give themselves 5000 positive reviews overnight… overnight.
But then the remaining products, wouldn’t they get review frauded real good?
It's true you will never get rid of all of it but, just like crime, basic enforcement is a deterrence. They know who's buying, they know where they're shipped, they have a fair idea if they're returned. Just requiring reviews to be from purchasers after they've received the product, removing positive reviews for returns without replacement (or flagging them as returned), and a few other steps would make fake reviews either very expensive or very expensive for the results.
The fact is, Amazon makes most of their money on AWS, and I don't think they care to put in the real effort to make their marketplace trustworthy again. Without that, it will continue its downward spiral.