this post was submitted on 19 Jun 2024
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No matter how much I hate corporate pride, I cannot find a fiber of my being that hates this
Unpopular opinion, I know, but I fucking love corporate pride.
Do you remember being gay a decade ago? Corporations were just starting to touch us with a ten foot pole. And it felt amazing to be acknowledged as existing, without any negative connotations.
Two decades ago? No one would touch us, unless we were the butt of a joke. That we'd hear a million times everyday.
I see corporate pride as a sign of change: sure, those billionaires are just trying to get more money out of us. They couldn't give a shit about you, or me, personally. But they're now willing to openly market to us.
That means public opinion is changing. Support for the queer community is growing. We've even become a market to be advertised to.
No, those rainbow ads don't mean anything more than the green and red ones in December, or the red hearts in February. But the fact that corporations are openly showing support, without fear of death threats, or "more importantly" losing money, means something to me.
Don't give them too much credit, they only did it because they saw the demographics shifting and possible profits. It will always come down to money. If the GOP takes power and turns full authoritarian and tells them they can't outwardly show support, see how quick they shut their mouths.
If anyone doesn't believe this, please look at Target or Budweiser. Even better, watch John Stewart's bit on corporate pride.