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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 5 months ago by [email protected] to c/[email protected]

236 comments fedilink hide all child comments

YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] [email protected] 92 points 5 months ago (25 children)

Enjoying YouTube is quickly becoming a case of the juice not being worth the squeeze

[+] [email protected] -74 points 5 months ago (24 children)

Drink the Kool-aid instead and join Premium. It's great. YouTube is my primary source of video entertainment. No ads on any device and countless thousands of hours of math and science videos, SNL clips, educational videos, game reviews, and on and on.

For the cost of two beers a month, I get access to the best video library in the world with no ads, plus saved video progress so you can resume videos later, and YouTube Music to boot.

Why everyone on Lemmy thinks everything in the world should be free when it costs money to run the servers and pay content creators is beyond me. Makes no sense.

[–] [email protected] 30 points 5 months ago

as an occasional creator of internet videos,I would much rather host my own videos, because bandwidth is actually very cheap. but YouTube has a complete monopoly on internet video, so I have to host my video on their website, subject to their weird and arbitrary conditions, their trigger happy copyright system, and their general terrible treatment of their creators. they pay an absolute pittance for impressions, which is why most professional YouTubers use other revenue streams

the company, Google, that you are paying, didn't make the videos, doesn't fairly compensate the people who did, and they are effectively holding them and the very concept of internet video hostage

people on Lemmy mostly support a free, non-corpo, decentralised internet instead of the parasites at Google because Lemmy is free and decentralised and non corporate

get real

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