this post was submitted on 05 Jun 2024
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I didn't know there were that many PC gamers out there. /s
Seriously, though, the pivot from making video cards to investing in AI and crypto is kinda genius. The crypto thing mostly fell into their laps, but they leaned in. The AI thing, though, I'm not sure how they decided to focus on that or who first pitched the idea to the board; but that was business genius.
They were doing that for years before it became popular. The same tech for video graphics just so happened to be useful for AI and big data, and they doubled down on supporting enterprise and research efforts in that when it was a tiny field before their competitors did, and continued to specialize as it grew.
Supporting niche uses of your product can sometimes pay off if that niche hits the lottery.
Hardware made for heavy computing being good at stuff like this isn’t all that schokking though. The biggest gamble is if new technology will take off at all. Nvidia, just like google has the capital to diversify, bet on all the horses at once to drop the losers later.