Technology

59440 readers

4923 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

[email protected]

839

Roku has patented a way to show ads over anything you plug into your TV (arstechnica.com)

submitted 7 months ago by [email protected] to c/[email protected]

231 comments fedilink hide all child comments

A patent application from the company spotted by Lowpass describes a system for displaying ads over any device connected over HDMI, a list that could include cable boxes, game consoles, DVD or Blu-ray players, PCs, or even other video streaming devices. Roku filed for the patent in August 2023 and it was published in November 2023, though it hasn't yet been granted.

The technology described would detect whether content was paused in multiple ways—if the video being displayed is static, if there's no audio being played, if a pause symbol is shown anywhere on screen, or if (on a TV with HDMI-CEC enabled) a pause signal has been received from some passthrough remote control. The system would analyze the paused image and use metadata "to identify one or more objects" in the video frame, transmit that identification information to a network, and receive and display a "relevant ad" over top of whatever the paused content is.

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 0 points 7 months ago* (last edited 7 months ago) (9 children)

Theres no way to give money to the people who made this shit.

But there is. Part of the money you pay distributors goes to the creators.

And by the way: distributors not just "speculate on digital goods" or whatever you seem to imply. They distribute. That means they make goods available through the internet in a convenient way.

Servers won't pay for themselves.

[–] [email protected] 0 points 7 months ago (2 children)

part of the money you pay to the owners

Lol no it doesn't. I saw the contracts the AFL-CIA pushed on the workers, and I know being good bought or beloved doesn't get people hired again because the shit heads who do get the money send it on cocaine and child slaves and private jets and the worst possible decisions with the capital and IP dipshits like you give them.

I don't get my films from Netflix. I torrent them; distribution is a community effort!

Don't worry; I give back, keep my seed ratio high, never shut off a torrent until its at least 3:1 etc.

[–] [email protected] -1 points 7 months ago (1 children)

Where do you think creators salaries come from?

[–] [email protected] 1 points 7 months ago* (last edited 7 months ago)

Starbucks, maybe olive garden. Same as always. I can't change that.

load more comments (6 replies)