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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 7 months ago by [email protected] to c/[email protected]

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] [email protected] 4 points 7 months ago* (last edited 7 months ago) (11 children)

We're a non-iPhone household and went with the AppleTV when my Nvidia SHIELD died.

Ads were getting put on the SHIELD and I definitely didn't want to buy another one because of that and it has been a while since its had a refresh, so went with an AppleTV instead.

The device itself is fantastic, the UI is so smooth and so much nicer. OTOH, I miss being able to cast to the TV more than I expected. It works decently with the Macbooks though (we're a weird household ... like Macs, hate iPhones).

So ... if ya'll have iPhones or don't care about casting, I'd definitely recommend an AppleTV with Plex (the Dropout, Youtube, Disney+ apps are all good too).

ETA: Apple is also making some pretty awesome TV content as well and IIRC you'll get a couple months free with the purchase ... verify that yourself though in case they've removed it, but Foundation, Severance & See are fantastic shows if you're looking for something to watch.

[–] [email protected] 0 points 7 months ago (4 children)

"ads on shield"

Uhm explain? I use a 3rd party launcher and do not have any ads

[–] [email protected] 3 points 7 months ago (3 children)

You specifically said you use a 3rd party launcher. You know why you specifically mentioned that.

[–] [email protected] 1 points 7 months ago (1 children)

It was a guess. Shield doesn't have ads but the Google launcher does kinda...is that what you are talking about?

[–] [email protected] 1 points 7 months ago (1 children)

Ah, my apologies for the assumption, it's been almost a year but I'm still too used to Reddit apparently!

Yes, the default launcher had ads, the SHIELD itself didn't, but I also didn't like any of the 3rd party launchers I used but I don't remember specifically why. Then, the SHIELD stopped booting so I didn't want to buy another one and went with the ATV instead.

As I mentioned, I wouldn't necessarily recommend it to someone who knows they'd regret not having the cast functionality, but, if you just want a device that works very well and doesn't ever have so much as a hiccup during navigation, it's been great!

I would still recommend the SHIELD for someone that wants cast or who wouldn't have a problem with (mostly) relevant ads being shown on the device (stock).

[–] [email protected] 1 points 7 months ago* (last edited 7 months ago)

Oh the SHIELD has been great.

Not sure what other launchers you've tried but this one is best that I'm using..it's worth it for the amount but of simplicity and customization you get

https://play.google.com/store/apps/details?id=dxidev.sideloadchannel4

If you don't feel like....paying, the APK is out there. I don't remember where I got mine from

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