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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 7 months ago by [email protected] to c/[email protected]

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] [email protected] 76 points 7 months ago (11 children)

If Roku actually does this I would definitely never use them again. Completely asinine behavior. Especially because most people aren't even using stand alone boxes with their smart TVs.

[+] [email protected] -23 points 7 months ago (5 children)

I don't know. If done well this could be a much better option than pausing whatever you're watching to show an ad.

If youtube showed ads on the corner of the screen while you're browsing around searching for something to watch, it would be a much better platform than what it is today and it would probably make more money too. If Netflix did this they would triple their revenue.

[–] [email protected] 27 points 7 months ago (1 children)

The problem with this philosophy is that it’s basically how ads started on the internet and now we’re here.

Oh it’s just a small, non-intrusive side bar ad, thats okay… oh it’s just ads on both sides… oh it’s just an additional ad on top and on the bottom… oh it’s just an easily dismissed pop up ad… oh it’s just a short video to watch before I’m allowed to see the site… repeat ad nauseam (no pun intended)

[–] [email protected] 5 points 7 months ago

Yep, just like autoplay video was common early on, then bad and now it’s common again starting with ads.

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