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Is Tesla Feeling the BYD? A Chinese Giant Shakes Up the EV Electric Car Landscape
(www.arktrek.shop)
this post was submitted on 02 May 2024
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Technology
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One thing.
Tesla has never been known for luxury at all. I'd bet my ioniq phev was more luxurious and my 5 most definitely is.
Yeah, they're known for performance and AI features. You don't get a Model S for comfy seats or the suspension, you get it because it's fast and can drive by itself. Look at the marketing, it's all about the 0-60 time and the self-driving.
The Model 3 and Model Y are about branding (dude, you're driving a Tesla!), and the Model X is about form factor and almost everything the S is known for. They're not competing with Lexus and Cadillac, they're competing with Porsche and BMW.
For US Market maybe yes, but countries like China, Brazil, India or any Asian country $40k car is a luxury
Luxury isn't about price point. And last I checked, you couldn't get a new tesla for 40k.
Saying that tesla is luxury is like saying that McDonald's is fine dining.
Do yourself a favor and look up the comparable pricing for the ioniqs versus tesla. Tesla has always been overpriced (from factory) for what it offered.