Take away the pirates and they'll have to pay!
Or people will just not watch movies... Which is far far worse than the pirates as there will be no drive to watch new movies. Having viewers, even if they don't pay immediately doesn't mean those people won't eventually become paying viewers. A non-viewer will never pay.
I should also probably mention the last movie at a theater I went to see was 'the boy and the heron', and that was the last piece of movie media I've watched.
I get that dude! That's why I left it very ambiguous on what the viewer might be paying for, simply that they would be more likely to spent after having seen the thing than not!