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YouTube isn't happy you're using ad blockers — and it's doing something about it (mashable.com)

submitted 11 months ago by [email protected] to c/[email protected]

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YouTube isn't happy you're using ad blockers — and it's doing something about it::undefined

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[–] [email protected] 2 points 11 months ago

Roll it out quickly, and you create awareness and ignite the fuckery out of the arms race, do it slowly, watch the engagement, and try to find the best messaging to bring “us” “back on side”, and maybe they stand a chance to shift the needle.

I think they are too naive then... I mean, how do they plan to win back people that use adblocker blocking the adblocker ? Forcing them to disable the adblockers ? It is clear that this action will start an armed race (not that it was never an armed race in this situation).