this post was submitted on 05 Sep 2024
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Well that's a thumbnail I'd never click on
Their video about thumbnail A/B testing was quite interesting to see. Considering how they have dedicated designers to make these thumbnails I guess that works pretty well, despite your personal opinion on it, with which I agree too.
Unfortunately this is just the way it is on YT now. Post clickbait thumbnails, or miss out on hundreds of thousands of views. Because that's the way YT likes it. They don't want to positively weight long-term high-quality content, they want to promote clickbait.
That's the way that yields the longest combined watch time from the audience.
Do they go back and change thumbnails after a while? LTT does focus on a lot of evergreen content as well.
No, that would be rewarding creators with a long history of producing high quality content.
YouTube gives a b testing for YouTubers based on watch time, so they can tune their thumbnails to the one that gets the most watch time. The audience doesn't always know the history of the chanel, they need to go off the thumbnail.