It's a matter of finding where the line between cost and user satisfaction meet.
Like sure you could limit all videos to 60fps @ 720p or 30fps @ 1080p but most everyone now wants everything 120fps @ 2160p which takes up dozens of gigs per video and eats up bandwidth.
God... Imagine being in the middle of an important call for say discussing family affairs for a dying family member and you just hear "there will be a 30 second advertisement break in 1 minute."... I'd probably pop a blood vessel.